Beidon Design

Beidon was a brand-new Digital design agency specialised in website creation.
I was commisioned to design a brand image that captured their core message and a website to attract new customers.


Beidon wanted to build a portfolio section which they could use to outreach their potential clients and create brand awareness.
The brief was to create a fun and colourful product.

Problems solved

After throwing around a couple of different ideas, an illustrative approach seemed to be the way to go.


I sketched out this simple character on paper first to figure out the visual direction. Once I was happy with the basic concept, I moved into Illustrator and used simple shapes and flat colours to complete the character.


The illustrations had established quite a strong visual style which gave me a pretty good idea of what the website would look like.
The website would draw attention and capture engagement through animated slides and illustrations.

Outcomes and achievements

The brand new website was the perfect presentation for this small agency based in north London. The cartoony approach made it quirky/modern by adding a strong visual appeal.