Gousto App Ordering Journey
Gousto is an online food service that supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easy to follow recipes.
Target and Challenge
Gousto customers that have an active subscription and those who have the subscription on hold.
The challenge of this project was to improve the way users interact with the app when choosing recipes and providing address and delivery time information, enabling them once the order has been placed to keep track of the delivery state, removing the confusion and usability issues generated by the previous solution.
Problems solved
Less steps, clear UI and smooth interactions.
Sign-up flow
User is able to checkout in four easy steps. Filling in the postcode, this will check if delivery is available in that area, choosing the recipes, selecting address, time slot and placing the order.
Subscribed user flow
Starting point for existing customers is the dashboard. By clicking on the open order, user will choose the recipes and place the order.
Design Subscribed User
From Dashboard to Checkout.
Splash screen
Dashboard
Review details
Choose recipes
Place the order
Confirmation screen
Order details
Design Sign-up
From Get started to Checkout.
Splash screen
Signup / log-in
Check available delivery
Review details
Change date and time
Choose recipes
Recipe details
Order summary
Swap recipe
Delivery address
Personal details
Payment info
Checkout in action
Outcomes and achievements
By standardising the section elements and creating visual patterns easy to recognise and to interact with, the newly designed ordering journey, after only four weeks of being live, saw a significant increase of customers ordering from Gousto improving the conversion rate exponentially.