Gousto Rebrand
Gousto is an online food service that supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easy to follow recipes.
Challenge
Two months to implement and deliver the assets of the rebrand into the user interface of IOS App, Android app and website.
Maintaining a smooth flow of communication between Brand, Digital Product and developers to improve the usability of the digital products.
"No problemo"
A streamlined design prototyping process was set up creating an effective way of sharing the prototypes and design between teams, showing the interfaces within the right platform setting the experience and the expectations.
Before
After
Some of the mobile and apps screens designed
UI Styleguide
The consolidate design language and pattern elements have been applied across all the Gousto's digital platforms.
Colour palette
Extract of page structure
Before
After
Before
Outcomes and achievements
Going through a website redesign is not a joke for a solo-product designer, but what a great challenge!
A fresh brand’s online presences was established, a sleeker user interface and a website that’s way more attractive than the competition.