Socialmood App

Well-being in common understanding relies on happiness and defines itself in terms of pleasure fulfilment. Considering the nature of well-being in a moment of relax and going down to simple free-time in our culture, this could largely be related to web browsing.

Challenge

Scouring the internet looking for something that really interests us, very often takes time and time.
Socialmood will present a list of content directly linked with the user mood state in just a few steps, mood-matched, precise-search towards well-being.

Logo and colour palette

The design process began with the logo creation. Thinking about the different moods in human nature inevitably lead to facial expressions.

Problem solved

I started off with thinking of how a user would interact with the web app on the go.
Socialmood through a simple and colourful visual design would let users choose the content to better match their mood, ensuring the best browsing experience.

Design

Based on the structure, I moved to design the mockups following the guidelines set by the defined identity.

Outcomes and achievements

The UX study, branding, and prototype were created in a really short time to validate a customer idea.