Lic Exhibition
Follow me through this colourful project.
Challenge
I was commissioned to design a brand identity and related assets for an Exhibition in Italy. The Common would host “Lavori in Corso” and major artists and artisans from different backgrounds would take the stage leading workshops and explaining their work process.
Problems solved
Showcasing some of the best artists from the "Cosentino" Area, The Lic Exhibition would have needed to be properly highlighted.
Lavori in Corso wanted to reach a large audience, I would have to create an identity that captured the different shades of the exhibition.
Design
Gathering the information to understand the traits of the event, the design guidelines were established. Was time to create the assets.
Outcomes and achievements
Working closely with Lic, we developed the concept that enabled them to engage with visitors through a positive and colourful design.
The exhibition has been a success, crucial in stimulating and raise awareness on the preservation of these arts.